One of the most misunderstood aspects of search engine optimization is link building. Too many people engaging in SEO view link building as an exercise in quantity over quality. They go out and try to get as many links back to their website as possible. This could have the opposite intended effect on their website.
By accepting a few truths about building a quality link to your website, you can avoid many problems and help your site rank higher in the search results.
Truth #1 – A Good Link Is Still Important
Too many “experts” have been announcing the death of link building over the years but, Google still likes them. That is all you need to know right there. Whatever they deem to be important is all that matters when it comes to ranking your site.
Let’s face it, there are other search engines out there but Google is the biggest and most important one out there. What they say goes.
And since the search engines like backlinks, you should still be focused on getting good a quality link to your site. Search engines are constantly changing its search algorithm and there may be a time when backlinks are no longer a big factor when it comes to ranking. But until that happens, backlinks are still important.
Truth #2 – You Are An Excellent Source For Link Building